![]() ![]() You can enjoy all the control of paid traffic without it actually costing you anything. Even simple things like changing the URL of your landing page can mess things up. You also have no control over where the traffic goes. If a competitor has a huge launch, you could lose traffic to them. With organic traffic, you can lose traffic if Google changes their algorithm. Listen to the weather channel all you want. You aren't sure when or if it will come, how consistent it will be, nor how long it will last. Organic traffic, on the other hand, is more like rain. You have control of where it's going, how fast, and when. If you're getting more traffic than you need, with paid traffic, you can slow the flow. You can turn it on and off whenever you want. You have complete control over the direction it's pointed, the amount of water pouring from it, and how long you let the water flow. ![]() The easiest way to explain that is with a simple comparison: the water hose versus the rain. After all, if you can get a steady flow of free traffic, you'll pocket the savings.īut as with everything else in life, you get what you pay for. Free traffic is always the goal, right? Which is why most businesses aim for organic traffic first. ![]()
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